For the most flawless, natural look, Laura says it's key to avoid over-applying foundation to the middle of the face—where too much formula can accentuate lines and other imperfections. With liquid, crème, or powder, she recommends starting at the outer portion of the face and working inward towards the nose. Focus on one area at a time and be sure to blend well. Avoid excess application around eyes or the contours of the face. Repeat application until desired coverage is achieved.
Remember, use Foundation to even out your skin tone. Use Concealer to camouflage imperfections.