Proraso - Cow Parfymeri


"The ritual of shaving is a daily pleasure that every man should experience with style"   -  Ludvico Martelli

Ludovico Martelli and his son Piero started the Proraso brand in 1948 in Florence, Italy, and since then Proraso Shaving Cream has been the brand of choice for millions of Italian gentlemen and thousands of Italian Master Hairdressers. How can all these Italian men be wrong? Although Proraso shaving cream was not the first product introduced under the legendary Proraso brand (the first item Pre & Post cream), Proraso shaving cream in the green metal tube is the most popular products, and my sources (which I believe to be reliable), is Proraso Shaving Cream the best selling shaving product in Italy.

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