Ormaie Paris – Natural Niche Perfumes Inspired by Memory

ORMAIE Paris – A Scented Journey Through Memories and Emotions

Baptiste Bouygues has always wanted to create. With a family background in the world of fragrance, it was only natural that his creative path would lead him to scents. Ormaie became his way of telling stories about the memories and people who have shaped him—moments filled with emotions and poetry.

A Family Project with Natural Ambitions

Ormaie Paris was founded by mother and son, Marie-Lise Jonak and Baptiste Bouygues. The idea was born when Baptiste set out to create a fragrance line made entirely without synthetic ingredients. With his mother’s expertise in fragrance development, they embraced the challenge—a journey that took two years of meticulous work before Ormaie was finally launched.

Scent Memories as a Shared History

Working with his mother came with a unique advantage—a shared olfactory memory. "She knows exactly what I mean when I say something smells like the soap in my grandmother’s house," says Baptiste. This deep understanding of scent and emotion is what makes ORMAIE so unique.

When the Personal Becomes Universal

"Yvonne" is named after his grandmother. "Le Passant" is the scent of his father. By drawing from his own memories, Baptiste has created fragrances that resonate—because when something is truly personal, it has the power to speak to everyone.