At COW Parfymeri, we have long admired Lisa Eldridge – her craftsmanship, authenticity, and the quiet confidence that has made her one of the most trusted voices in beauty. Few make-up artists have shaped the modern beauty world as profoundly as she has.

From fashion weeks and iconic red-carpet moments to magazine covers across the globe, Lisa has always celebrated individuality over perfection. When she launched her YouTube channel in 2010 – the first professional make-up artist to do so – she opened the doors to her world and generously shared her knowledge. Her educational and honest approach transformed how we learn about make-up and built a global community that continues to inspire.

Over the years, Lisa has held leading creative roles at Chanel, Shiseido and Lancôme, where her refined eye has shaped the way we see and wear make-up today.

In 2015, she added best-selling author to her already impressive list of achievements with the release of her first book, Face Paint: The Story of Makeup. The result of many years of research and exploration into the role of makeup throughout history, the book has been translated into nine languages and continues to be referenced by beauty experts around the world.

In 2019, she launched her own brand – Lisa Eldridge Beauty – translating decades of expertise into a collection that feels both luxurious and deeply personal. The iconic True Velvet Lipsticks became instant favourites, celebrated for their plush, fabric-like texture and uniquely nuanced shades. Since then, the range has expanded with groundbreaking products such as Seamless Skin The Foundation and Elevated Glow Highlighter – all created with the same precision, care, and understanding of skin that define everything Lisa does.